50 years of love in the Alleghany Highlands

The Alleghany Highlands joins the rest of Virginia in celebrating

50 YEARS OF LOVE

50 Years of Love - Virginia is for Lovers logo

Virginia is for Lovers was introduced in 1969 and has become of the most beloved and well-known advertising slogans in the world. This summer, our entire community is sharing the love with visitors in all kinds of creative ways. There will be special events, discounts, artwork, souvenir merchandise and even some special 50 Years of Love food and drink options.

 

Check out the full list of experiences below. New ones are being added all the time, so check back often.


Share your memories on Instagram and use #ShareWhatYouLove and #UniquelyAlleghany


EVENTS:

 Music, Fireworks and more at the 50th anniversary kickoff 

Summer Kick-off Event

May 25, 2019
Kicking off the 50th anniversary, music, fireworks, childrens activities at the Jackson River Sports Complex

 
 Alleghany Highlands Heritage Day

Alleghany Highlands Heritage Day

June 1, 2019
Clifton Forge

Wristbands, Promoting 50 Years of Love with Swag
Visit Website
>

 

Jackson River Scenic Trail Marathon
Cork & Pork Festival/Jackson River Scenic Marathon

June 21 - 22, 2019
Downtown Covington

Wristbands; Events coincide
Visit Website
>

 
Gran Fondo


Gran Fondo Alleghany Bike Race

July 20, 2019
Covington and Clifton Forge

Visit Website
>

 
Lake Moomaw Open Water Swim


Lake Moomaw One Mile Open Water Swim

August 3, 2019
Lake Moomaw
Visit Website
>

 
Street Scene Car Show


 StreetScene Event

August 10, 2019
Covington
Visit Website
>

 

 
ONGOING EVENTS & OFFERS:

 

Jack Masons Tavern and Brewery

May 25 – August 10, 2019
Sample a limited time local brew celebrating 50 Years of Love in an official commemorative glass.
Visit Website
>

 

Rail Bar and Grille

May 25 – August 10, 2019
Sample a limited time cocktail celebrating 50 Years of Love in an official commemorative glass.
Visit Website >

 

The Club Car

May 25 – August 10, 2019
Treat yourself to a special sandwich celebrating 50 Years of Love. For a bit of nostalgia, try a root beer or Coke float just like the ones that were popular in 1968.
Visit Website
>

 

The Colorful Chameleon

May 25 – August 10, 2019
Come in and try a 50 Years of Love-inspired dessert. Available only for a limited time.
Visit Website
>

 

Cakes Your Way & Coffee Café

May 25 – August 10, 2019
Discover a different campaign-themed cupcake or pastry each week, offered for just 50 cents.
Visit Website
>

 

Hillcrest Bed & Breakfast

May 25 – August 10, 2019
Save $50 on a Monday night stay when you stay two nights or more during the 50 Years of Love celebration.
Visit Website
>

 

Alleghany Outdoors

May 25 – August 10, 2019
Explore the Jackson River on a guided or unguided canoe or kayak excursion; or pedal the Jackson River Scenic Trail with a special bike rental rate.
Visit Website
>

 

Historic Masonic Theatre

May 25 – August 10, 2019
50 Years of Love wine glasses will be available at select shows. Also, ticket specials and specific movie nights based around the number 50 will be offered during the campaign.
Visit Website
>

 

Art Squared

May 25 – August 10, 2019
Will be creating murals in downtown Covington for a one-of-a-kind photo opportunity.
Visit Website
>

 

City of Covington

May 25 – August 10, 2019
The entire city of getting in the spirit with banners and signs, plus a brand new LOVEworks display on Main Street.
Visit Website
>

 

Clifton Forge School of the Arts

May 25 – August 10, 2019
Get creative with 50! Various art-related programs will be offered during the campaign period that deal with the number 50 and "Love." Also, in the retail show, purchase one item and get the second 50% off.
Visit Website
>

 

Alleghany Highlands Arts & Crafts Center

May 25 – August 10, 2019
A LOVE mural will be on display in the main window. Summer Arts Camp programs will include "What I Love about Virginia." Youth created art from the camps will be on display. Also, a 50 Years of Love pinging workshop will be available.
Visit Website
>

 

Photo Opportunities

May 25 – August 10, 2019
Visit the popular LOVEworks signs and take photos to share on social media.
Visit Website >

 

50 years of love in the Alleghany Highlands

The Alleghany Highlands joins the rest of Virginia in celebrating

50 YEARS OF LOVE

50 Years of Love - Virginia is for Lovers logo

Virginia is for Lovers was introduced in 1969 and has become of the most beloved and well-known advertising slogans in the world. This summer, our entire community is sharing the love with visitors in all kinds of creative ways. There will be special events, discounts, artwork, souvenir merchandise and even some special 50 Years of Love food and drink options.

 

Check out the full list of experiences below. New ones are being added all the time, so check back often.


Share your memories on Instagram and use #ShareWhatYouLove and #UniquelyAlleghany


EVENTS:

 Music, Fireworks and more at the 50th anniversary kickoff 

Summer Kick-off Event

May 25, 2019
Kicking off the 50th anniversary, music, fireworks, childrens activities at the Jackson River Sports Complex

 
 Alleghany Highlands Heritage Day

Alleghany Highlands Heritage Day

June 1, 2019
Clifton Forge

Wristbands, Promoting 50 Years of Love with Swag
Visit Website
>

 

Jackson River Scenic Trail Marathon
Cork & Pork Festival/Jackson River Scenic Marathon

June 21 - 22, 2019
Downtown Covington

Wristbands; Events coincide
Visit Website
>

 
Gran Fondo


Gran Fondo Alleghany Bike Race

July 20, 2019
Covington and Clifton Forge

Visit Website
>

 
Lake Moomaw Open Water Swim


Lake Moomaw One Mile Open Water Swim

August 3, 2019
Lake Moomaw
Visit Website
>

 
Street Scene Car Show


 StreetScene Event

August 10, 2019
Covington
Visit Website
>

 

 
ONGOING EVENTS & OFFERS:

 

Jack Masons Tavern and Brewery

May 25 – August 10, 2019
Sample a limited time local brew celebrating 50 Years of Love in an official commemorative glass.
Visit Website
>

 

Rail Bar and Grille

May 25 – August 10, 2019
Sample a limited time cocktail celebrating 50 Years of Love in an official commemorative glass.
Visit Website >

 

The Club Car

May 25 – August 10, 2019
Treat yourself to a special sandwich celebrating 50 Years of Love. For a bit of nostalgia, try a root beer or Coke float just like the ones that were popular in 1968.
Visit Website
>

 

The Colorful Chameleon

May 25 – August 10, 2019
Come in and try a 50 Years of Love-inspired dessert. Available only for a limited time.
Visit Website
>

 

Cakes Your Way & Coffee Café

May 25 – August 10, 2019
Discover a different campaign-themed cupcake or pastry each week, offered for just 50 cents.
Visit Website
>

 

Hillcrest Bed & Breakfast

May 25 – August 10, 2019
Save $50 on a Monday night stay when you stay two nights or more during the 50 Years of Love celebration.
Visit Website
>

 

Alleghany Outdoors

May 25 – August 10, 2019
Explore the Jackson River on a guided or unguided canoe or kayak excursion; or pedal the Jackson River Scenic Trail with a special bike rental rate.
Visit Website
>

 

Historic Masonic Theatre

May 25 – August 10, 2019
50 Years of Love wine glasses will be available at select shows. Also, ticket specials and specific movie nights based around the number 50 will be offered during the campaign.
Visit Website
>

 

Art Squared

May 25 – August 10, 2019
Will be creating murals in downtown Covington for a one-of-a-kind photo opportunity.
Visit Website
>

 

City of Covington

May 25 – August 10, 2019
The entire city of getting in the spirit with banners and signs, plus a brand new LOVEworks display on Main Street.
Visit Website
>

 

Clifton Forge School of the Arts

May 25 – August 10, 2019
Get creative with 50! Various art-related programs will be offered during the campaign period that deal with the number 50 and "Love." Also, in the retail show, purchase one item and get the second 50% off.
Visit Website
>

 

Alleghany Highlands Arts & Crafts Center

May 25 – August 10, 2019
A LOVE mural will be on display in the main window. Summer Arts Camp programs will include "What I Love about Virginia." Youth created art from the camps will be on display. Also, a 50 Years of Love pinging workshop will be available.
Visit Website
>

 

Photo Opportunities

May 25 – August 10, 2019
Visit the popular LOVEworks signs and take photos to share on social media.
Visit Website >